Laure Felix

Corporate Communications & Marketing Leader

Driving Strategic Influence and Impact Through Powerful Messaging, Stakeholder Engagement & Multi-channel Communications

I am a results-oriented Communications expert, with 10+ years of experience leading, designing, implementing, and monitoring effective corporate communications plans. Highly skilled in strategic communications, executive communications, media relations, and graphic design, and armed with a Bachelor's degree in Communications from the University of Houston-Downtown, I bring a unique perspective to every project. My journey is marked by a commitment to excellence and a leadership style that empowers teams to thrive.

Areas of Expertise

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Executive Communications

Experience in managing executive communication strategies, including ghostwriting letters, articles, and speeches. Worked directly with C-level executives on internal and external plans and communications.



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Public Relations

Experience in proactive and reactive media relations strategy, pitches, press releases, interviews, and more.

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External & Internal Communications

Passion for creating fun, productive, eye-catching, and engaging company communications.


Experience leading site-wide employee communications for mixed workforce of +1,000 employees. My experience includes intranet management, videos, all-hands meetings, HR webcasts and collateral, communications plans, and much more.


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Branding & Marketing

Experience in B2B and B2C marketing and branding, working within various industries, including:




  • Website Design & Content
  • Advertising Planning, Placement & Creation
  • Marketing Collateral Design & Content
  • Digital campaigns
  • Award Submissions




  • Special Events
  • ROI Tracking
  • Videos & Photography
  • Brand Creation & Management
  • Brand Guidelines


Experience & Education

2019 - PRESENT

Corporate Communications & Marketing Manager

Texas United Management Corporation - houston, texas (Mining, Manufacturing, salt industRY)

Advanced career by moving to a larger corporation and developing an entire team from being a single communications specialist to a full MarComm department:

  • Oversee the corporate communications department and all direct reports for the family of sister companies
  • Interface with presidents and C-level executives for strategy, content planning, and approvals
  • Provide employee communications, executive communications, change management & crisis communications
  • Lead public relations, social media communications, marketing campaigns, and website design/management
  • Verify content and communications for IT and other groups; publish public external content
  • Collaborate with outsourced companies for SEO, PR, and social media to ensure alignment of vision
  • Create articles, newsletters, internal and external communications, press releases, and website copy
  • Facilitate and manage photography projects for events and various marketing initiatives; manage websites

2014-2019

sr. corporate comunications and marketing manager

Consolidated asset management services (CAMS) - Houston, texas (OIL & GAS INDUSTRY)

Managed marketing and communications for privately-owned power generation, midstream, and oil & gas services:

  • Led the development of communications, including marketing material, company literature, employee newsletters, client proposals/presentations, web-based campaigns, graphic design, and social media content creation and management
  • Coordinated and managed all trade shows, including budgets, exhibit design, marketing collateral, and speaker presentations
Education Hat Icon

bachelor of arts in communication studies, corporate communication

University of Houston-Downtown

Dean’s List

3.6 GPA

Skills & Proficiencies

Technical

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InDesign, Photoshop, Illustrator, Acrobat, Canva

Microsoft Office Suite

WordPress & other CMS platforms

Google Analytics, Zoho, Hootsuite, & Sprout Social

AP Style Writing & Editing

Industry

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Strategic, Crisis, Change Management, and Corporate Communications

Stakeholder Engagement

Public Relations & Media Planning

Public Speaking

Project Management

Portfolio

Computer Screen Illustration

Company Website

I led my team in the planning, development and execution of the Company’s first-ever website.

White Paper

I led my team in the planning, research, development and execution of a white paper geared to Oil & Gas industry professionals.

Press Releases

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Laure Felix

laurecfelix@gmail.com

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